Marketing and PR

Will your website and social media efforts replace your traditional marketing plan? Not a chance, but you do need to make sure your brands message is consistent across all platforms. You will have the opportunity to gain attention for your brand in these new arenas. Print media is not dead, but you may want to consider spending less on it and using the money to pay for your time, or a person’s time, to get you saturated into the Web 2.0 world. Almost half the people in the USA have a facebook account. Not the NY Times, PBS, NBC or anyone else has the potential reach for your brand that facebook has currently. What will be the next big thing? Who knows, but if you’re not paying attention, you will miss it, and if you’re not participating, then you already are.  We will work with you to make sure your message is consistent and out there regularly. Some of the things we can do for you.

• Manage your Vertical Response or similar electronic newsletter. Make it easy for people to subscribe on facebook and your website.
• Make sure all print media helps drive traffic to the social media channels and the website.
• Create properly written and formatted press releases for traditional media recognition.
• Help promote your brands through our already growing social media channels.
• Monitor Yelp and similar profiles.